Today we're excited to announce AI-Powered Reply Variations - a new feature that automatically generates multiple versions of your automated DM responses, so every message feels fresh and personal.
AI Reply Variations is now available to all IGBot users. Enable it when creating or editing any automation.
The Problem with Repetitive Messages
Automated DMs are powerful, but they have one obvious weakness: everyone gets the exact same message. Send enough of them, and people start to notice.
When followers see identical messages appearing in their friends' DMs or on screenshots shared online, it breaks the illusion of personal communication. The automation becomes obvious, and engagement suffers.
"Hey! Here's the link you requested: example.com/guide. Let me know if you have any questions!"
The same message. Every time. For everyone.
"Here's that link for you: example.com/guide. Happy to help if you have questions!"
Natural variations that feel personally written.
How AI Reply Variations Work
When you enable AI variations for an automation, here's what happens:
Write Your Base Message
Create your DM response as you normally would. This becomes the template that captures your tone, key information, and any links or offers.
Enable AI Variations
Toggle on "AI Reply Variations" in your automation settings. You can choose how much variation you want - from subtle word changes to more significant rephrasing.
AI Generates Unique Messages
Each time someone triggers your automation, our AI creates a fresh variation of your message. It preserves your meaning, links, and key details while naturally varying the wording.
See It In Action
Here's an example of how one base message becomes multiple unique responses:
Your base message:
AI-generated variations:
Notice how each message conveys the same information and includes the same link, but reads like it was written individually.
Why This Matters
More Authentic Feel
Recipients can't tell it's automated. Each message feels like you took the time to write it personally.
Avoid Spam Filters
Identical messages sent at scale can trigger Instagram's spam detection. Varied messages fly under the radar.
Better Engagement
Personal-feeling messages get more replies. More replies mean more conversations and more conversions.
Zero Extra Effort
You write one message. AI handles the variations. Same time investment, better results.
What Stays The Same
AI variations are smart about what to change and what to preserve:
- Links stay intact - Your URLs are never modified
- Names and mentions preserved - Personalization tags like the recipient's name work normally
- Key information retained - Prices, dates, and specific details remain accurate
- Your tone maintained - If you write casually, variations stay casual. Professional stays professional.
Your control: You can preview variations before enabling them, and disable the feature anytime if you prefer consistent messaging.
How to Enable AI Variations
- Go to your Posts page and select a post
- Create or edit an automation
- Write your DM message
- Toggle on "AI Reply Variations"
- Choose your variation level (Subtle, Moderate, or Creative)
- Preview a few variations to make sure you're happy
- Save your automation
That's it. From now on, every DM sent by that automation will be uniquely worded.
Available to Everyone
AI Reply Variations is available on all plans, including free accounts. We believe every IGBot user should have access to automation that feels human.
Give it a try on your next automation and see the difference natural variation makes.
Try AI Reply Variations Today
Create automations that feel personal at scale. Available now in your IGBot dashboard.
Go to Dashboard