The keyword you choose for your Instagram DM automation can make or break your engagement rates. A well-chosen keyword feels natural to your audience, is easy to type, and clearly communicates what they'll receive in return.
After analyzing thousands of successful automations, we've identified the five keywords that consistently drive the highest engagement. Here's what works, why it works, and how to use each one effectively.
Quick tip: The best keywords are short, memorable, and action-oriented. Your audience should immediately understand what they're asking for when they type it.
The Top 5 High-Performing Keywords
LINK
Most Versatile"LINK" is the undisputed champion of Instagram keywords. It's universally understood, requires minimal effort to type, and clearly signals that the commenter wants a URL.
This keyword works because it's direct and specific. When someone comments "LINK," there's no ambiguity about what they want. They're ready to click through and take action.
YES
Highest Conversion"YES" is a psychological powerhouse. By asking followers to comment "YES," you're getting them to affirm their interest before they even see your offer. This micro-commitment significantly increases conversion rates.
The word itself is positive and easy to type - just three letters. It also creates a sense of agreement and enthusiasm in your comments section, which can encourage others to participate.
INFO
Best for Services"INFO" works exceptionally well when you're offering detailed information about a product, service, or program. It signals that the commenter wants to learn more before making a decision.
This keyword attracts higher-quality leads because it filters for people who are genuinely interested in understanding your offer, not just collecting freebies.
SEND
Action-Oriented"SEND" is a command that puts the ball in your court. It implies immediate delivery and creates an expectation of instant gratification - which DM automation perfectly delivers on.
This keyword works particularly well for digital products, downloads, and any content that can be "sent" directly. It feels more personal than "LINK" and suggests a one-on-one interaction.
ME
Most Personal"ME" is the shortest possible keyword and feels incredibly personal. When someone comments "ME," they're essentially raising their hand and saying "I want in!"
This keyword creates a sense of exclusivity and personal connection. It works best when paired with phrases like "DM me" or "send it to me" in your caption.
Keyword Comparison at a Glance
| Keyword | Best For | Tone | Length |
|---|---|---|---|
| LINK | URLs & resources | Direct | 4 letters |
| YES | Opt-ins & confirmations | Enthusiastic | 3 letters |
| INFO | Services & programs | Professional | 4 letters |
| SEND | Digital products | Action-oriented | 4 letters |
| ME | Exclusive offers | Personal | 2 letters |
Tips for Maximizing Keyword Engagement
1. Keep It Simple
Single-word keywords always outperform phrases. "LINK" beats "SEND ME THE LINK" every time. The easier it is to type, the more people will do it.
2. Make the Value Clear
Your caption should clearly explain what they'll receive. Don't just say "comment LINK" - tell them exactly what link they're getting and why it's valuable.
3. Create Urgency (When Appropriate)
Phrases like "before I take it down" or "limited time" can boost comment rates, but use them honestly. False urgency damages trust.
Enable AI Smart Match in IGBot to capture comments that express intent without using your exact keyword. Someone commenting "where can I get this?" will still trigger your "LINK" automation.
4. Test Different Keywords
What works for one audience might not work for another. Try different keywords on similar posts and track which ones generate more comments and conversions.
5. Match Keyword to Content
Choose keywords that feel natural for what you're offering:
- Selling a product? Use LINK or INFO
- Offering a freebie? Use YES or SEND
- Creating exclusivity? Use ME
Keywords to Avoid
Avoid these keyword pitfalls that hurt engagement rates.
- Long phrases: "SEND ME THE FREE GUIDE" is too much to type
- Common words: Using "the" or "this" will trigger on unrelated comments
- Numbers only: "123" can be accidentally triggered
- Special characters: Emojis or symbols are hard to type on mobile
- Obscure words: If people have to think about spelling, they won't comment
Putting It All Together
The right keyword is just one piece of the puzzle. For maximum engagement:
- Choose a keyword that matches your offer and audience
- Write a compelling caption that clearly states the value
- Set up your automation with a personalized, valuable DM
- Enable AI Smart Match to capture intent-based comments
- Monitor and optimize based on your results
Ready to put these keywords to work? Create your free IGBot account and set up your first keyword-triggered automation today.
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